the World needs now is Love and Peace
Note: The following is a response to an email sent out by NVI Media.
NVI's e-mail text was presented to us and reproduced here. We believe
that both Elle, and NVI media have a right to be heard. We have communicated
with NVI to have a copy of the file posted here, and are awaiting the
NVI Media wrote:
April 19, 1999....
Protests. Roadblocks. Vandalism.
RIOTS. What has brought our Jamaica to this point?
our people are crying out "The poor can't take no more"
This is in no way meant to endorse the actions of those who have caused
disruption and destruction, but rather to show solidarity with those peaceful
and responsible citizens whose consciences will not let them sit silently
under the oppression and injustice.
Marley was wrong about many things, his lifestyle does not make him any
type of hero in our book, nor do we share his religious beliefs. But there
was one thing about which he was right in the words he spoke to our nation
and the world:
"Get up, stand up! Stand up for your rights!"
"Get up, stand up! Don't give up the fight!"
Concerned citizens of Jamaica
* The attached file "Jamaica.exe" is a Flash Movie and will not install
anything on your hard drive.*
An NVI MEDIA production
Dear NVI MEDIA:
for having us on your mailing list. The video is very timely; well made
and well meaning, but we have a concern about including words about fight
at a time like this. Since U mentioned Bob Marley: How can u choose to
use a song that encourages VIOLENCE. "Stand up and fight" is violence
and solves NOTHING. Look at it: the island has chosen for years to
smilingly sing along to encouragement to fight and is now getting what
it focused on. But what the people are not getting is, that you can't
sing those kind of songs and expect peace. It's like eating poison and
expecting to get well.
advertising houses know that negative advertising can be very dangerous.
Have you thought about what you are selling here? What do you expect as
a return from putting this out? How many people will view this, who will
view this and will want to come to Jamaica? What kind of message are we
putting out with this? Is this what we want to communicate to our fellow
Jamaicans and the world. Are we saying that we are a country at war? Do
we want war? All of these actions indicate that whoever puts them out
does not want peace, for in order to get peace you have convey peace.
Advertising works. Ask Coca-Cola and Pepsi. They want people to buy their
stuff and only want to associate themselves with positive issues.
We appreciate that what you are putting out comes from meaning well, but
the message is one of WAR and will attract more of the same. And we want
to also know: who financed this project? Since you delivered it to my
screen I have a right to know who is behind it and what their agenda is,
more peace or more unrest? In my opinion now is not the time the focus
on more fight. WHAT THE WORLD NEEDS NOW IS LOVE AND PEACE. We must begin
to put out what is calming and soothing so we can have more brotherly
WE WOULD LIKE TO SEE A WEBSITE DESIGNED FOR PEACE FOR THE ISLAND AND THE
We are working towards that, documenting the event, trying to showcase
the bright that emerged from the dark. Ed.]